Say hello to Smart Rewards by Grateful ✦

For those who make
it happen.

Hospitality staff rewards that run themselves, recognise every individual, and return real results.

Examples: send sparks automatically on every work anniversary, send sparks to the bar team for Friday night, give the top seller a £50 Amazon voucher every month, send sparks to everyone at Borough for beating their sales target.

Your team isn’t one person.So why reward them like one?

Shift teams span every age, culture and life stage, yet most hospitality staff rewards still hand everyone the same catalogue and hope for the best. That matters: Gallup found people who don’t feel recognised are twice as likely to say they’ll quit in the next year.

Smart Rewards plugs into the systems you already run, from POS to rota, and turns every milestone, great shift and moment worth celebrating into a reward that person actually wants.

The first reward platform built around each frontline worker.

Find out more
Other reward platforms
Smart Rewards by Grateful
Manual and disconnected

No automation. Rewards rely on someone remembering, so great shifts and milestones slip through the cracks.

Automated from day one

Connected to your HR, rota, POS and review data, so the right moments are recognised instantly and fairly.

Generic by default

No personalisation. One catalogue for everyone, so most of it never gets opened or used.

Personalised for every team member

Every reward is shaped by what each individual chooses and values, so people actually use it.

Impossible to prove

No ROI. The spend goes out, but nobody can show what it actually changed.

Proven ROI

Controlled spend, measurable participation and a clear line to the results that matter.

what your team sees

Hospitality staff rewards your team will actually open

Every spark lands in the app with its value in pounds right beside it, ready to spend.

Streaks celebrate the shifts people turn up for, so recognition becomes part of the job rather than an afterthought.

Smart Rewards app showing a 6,500 sparks balance, part of hospitality staff rewards by Grateful
Smart Rewards

The future of hospitality staff rewards is Automated. Curated. Measurable.

Be one of the first to give every person on your team rewards they’ll actually want, and see how teams like yours are already using Grateful in our success stories.