clarity builds trust.
Trust drives motivation.
And, motivated teams deliver better service.
About us

We believe
clarity builds trust.
Trust drives motivation.
And, motivated teams deliver better service.
Why now?
Hospitality teams work hard but too often, tips and service charge are confusing, delayed and poorly explained.
We saw people leaders spending time managing disputes instead of culture. We saw teams losing trust in systems they couldn’t see or understand.
Grateful was built to change that.

Built on Gratitude
Our mission
Our mission is to set a new standard for variable pay, reward and recognition, underpinned by compliance. We remove manual interpretation, ensure accuracy and give every team real-time clarity and confidence in what they earn.
The team
Built by people who’ve lived hospitality. The late nights, the complexity, the constant juggle. We’re not just building software; we’re building something we wish existed when we were in your shoes.
The latest