About us

Loved by your people. Built for your business.

We believe

clarity builds trust.

Trust drives motivation.

And, motivated teams deliver better service.

Why now?

The reason we exist.

Hospitality teams work hard but too often, tips and service charge are confusing, delayed and poorly explained.

We saw people leaders spending time managing disputes instead of culture. We saw teams losing trust in systems they couldn’t see or understand.

Grateful was built to change that.

Precision at Scale
Compliance Without Confusion
Integration Ecosystem
Precision at Scale
Compliance Without Confusion
Integration Ecosystem
Precision at Scale
Compliance Without Confusion
Integration Ecosystem
Precision at Scale
Compliance Without Confusion
Integration Ecosystem
Precision at Scale
Compliance Without Confusion
Integration Ecosystem
Precision at Scale
Compliance Without Confusion
Integration Ecosystem

Built on Gratitude

Values that make us Grateful.

Breaking Boundaries

We push the industry forward with tech that solves real-world problems.

Human First

Behind every process, there is a person whose livelihood depends on getting this right.

Trusted Expertise

Tronc is complex, compliance is critical and hospitality businesses need a partner they can rely on.

High-Service Partnership

We are fully invested in our clients’ success.

Fresh & Adaptable

Hospitality moves fast. So do we.

AI first

Next-gen technology solving modern day problems for the industry.

Our mission

Our mission is to set a new standard for variable pay, reward and recognition, underpinned by compliance. We remove manual interpretation, ensure accuracy and give every team real-time clarity and confidence in what they earn.

platform users.
tips processed annually.
total transactions.

The team

Real people. Real support.

Built by people who’ve lived hospitality. The late nights, the complexity, the constant juggle. We’re not just building software; we’re building something we wish existed when we were in your shoes.

The latest

Grateful Insights